Nowadays, we live in a society focused on mobile devices. The development of mobile technologies is opening important perspectives in the field of marketing. In order to make marketers adopt the best strategies, it is very important to analyse and understand the different factors that influence consumers’ acceptance of mobile technologies for online shopping. The aim of this paper is to underst...

The explosion of e-commerce activities required industry and academia to understand the key determinants of consumers’ online repurchase intention. We developed an integrated model by examining how utilitarian factors (perceived ease of use and perceived usefulness), the hedonic factor (perceived enjoyment), and social/psychological factors (confirmation, satisfaction and trust) directly or ind...

Social Media has been gaining popularity worldwide over the last years at an increasingly growing rate. Motivated by this fact, firms are piloting different approaches of promoting their products and services to consumers in order to capitalize on the prominence of such websites. However, there is much debate in the academic and business community about the potential of social media as a platfo...

The booming development of livestream e-commerce has attracted considerable academic attention, but research on how social presence affects consumers’ purchase decisions is limited. To this end, article proposed a theoretical framework for the influence purchasing based theory. In study, structural equation modeling was carried out 390 data collected from questionnaire to verify mechanisms by w...

With the rapid development of livestream e-commerce, enhancing user’s continuous use e-commerce has become a focus operators, but mechanisms have not gone through much exploration by which relationship bonds affect continuance intention. Therefore, this study proposes and validates new theoretical model based on relational to systematically investigate between bonds, cumulative satisfaction int...

Appraising the success of information systems has long been a difficulty for management. Indeed, the definition of “success” is controversial as the term itself is multi-dimensional and can be assessed at various levels of the organisation using many differing criteria. However, the development of validated evaluation metrics is critical to future decision making for e-commerce success. This re...

China is currently witnessing a significant surge in the field of live streaming commerce, as it integrates functionalities e-commerce and streaming. The challenge that commerce retailers often face how to effectively retain customers, given consumers have easy access other platforms can easily switch between them. Owing paucity literature on consumers’ repurchase intention, research proposes c...