The accurate identification of corporate customers' behavioral patterns and, consequently, the adoption of targeted strategies in the field of corporate banking in order to provide services tailored to their needs and behaviors is one of the most challenging issues in the banking network. Accordingly, the exact recognition of the complex needs of corporate clients and their demand management is...

Introduction: One of the main challenges of the health system is improving the quality of healthcare services by adjusting the costs. The right choice of tools will bring economic savings besides excellent service quality. Since medical supplies are among the fundamental and costly elements in providing services, the expertise of purchasing has become an important and complex issue. This study ...

toury (1978:200) believes that translation is a kind of activity which inevitably involves at least two languages and two cultural traditions. being polite while asking for something takes place differently in different cultures and languages, therefore various strategies may be applied for making requests and also translation of them in order not to disturb or threaten the face or better to sa...

abstract this paper discusses several commonly used models for strategic marketing¹ including market environmental analysis methods (i.e. swot and pest analysis) and strategic marketing tools and techniques (i.e. boston matrix and shell directional policy matrix)and shows how these models may help a firm to achieve its strategic goals. at first, the main reason for doing this research is de...

The recognition of determinants in individual's coping strategies with stressful situations to empower their abilities in management and control of stress, has been a substantial issue in behavioral studies. The aim of this study was to determine the role of perceived severity of stress in individual's coping strategies with stressful situations. Using data were collected from 373 students of Y...