The presented paper deals with the general textual analysis of television genre. mentioned topic is quite relevant, to extent that conversations occupy a large place in modern media discourse. It has great influence on creation and formation public opinion. In genre studies, types texts are classified according their common codes conventions, for example sitcom, science fiction, western, horror...

Multilingualism and multiculturalism are verbally visually recurrent in the sitcom Family Guy (1999-in production) through a combination of main language communication (L1) other languages (L3) source (SL) or text (ST). The use L3 is tantamount to tokenism stereotyping characters, especially those whose recurrence incidental part jokes. This paper compares two versions episode “Road Rhode Islan...

Despite many studies on the effect of MM advertising, previous considered a homogenous phenomenon. Further, whether and how media-related factors predict different modes this behavior affects ad processing has been unknown. To fill gap, purpose study was to examine (a) program-genre occurrence media multitasking (MM; utilitarian vs. hedonic MM) (b) influence way viewers process ads primary scre...

How I Met your Mother (CBS, 2005-2014) is an American sitcom in which Future Ted (the Mosby of 2030) retrospectively tells his two children the story how he met their mother. It has been described as innovative that relies on sophisticated, inventive narrative techniques, both audio and visual channels. The complexity narration arises from unreliability narrator well time manipulation, among ot...

This paper presents results of cognitive multimodal analysis English to Ukrainian and Russian translations verbal, visual verbal-visual puns found in the American animated tragicomedy sitcom “BoJack Horseman”. We have that translation verbal presupposes overcoming constraints caused by linguacultural specificity pun-producing source-text linguistic expressions (idioms and/or allusions). Transla...

The international status of English has contributed to the development ways teach language from an intercultural perspective. In this context, successful cross-cultural communication requires not only mastery skills, but also knowledge, skills and attitudes, as learners will have interact appropriately with people different linguistic cultural backgrounds. classroom, teachers tend rely on textb...