Rapid improvements in the precision of mobile technologies make it possible for advertisers to go beyond using the real-time static location and contextual information about consumers. In this study, we propose a new mobile advertising strategy that leverages full information on consumers’ offline movement trajectories from different mobility dimensions. To analyze the effectiveness of this new...

The authors investigate the moderating effects of ambient odors on shoppers’ emotions, perceptions of the retail environment, and perceptions of product quality under various levels of retail density. The context for the experiment is a real-life field location—in a community shopping mall. The pleasing ambient scents are hypothesized to positively moderate shoppers’ perceptions of their enviro...

We analyze pedestrian behavior in a large shopping mall through observations using a laser range finder (LRF) and video cameras. The observed movements are classified into three categories, ‘going straight,’‘finding the way,’ and ‘walking around,’ based on each persons’ walking speed, variability of trajectory, stopping ratio, and head motions. Pedestrian behavior reflects the individual’s inte...

With the commercialization of the Internet Electronic Shopping Malls turned up in large numbers. Their initial purpose was to provide the necessary infrastructure for their suppliers to open an online shop to sell their goods, and for their customers to facilitate the tracing of goods and services. But recent shutdowns of big Malls and press releases about unsatisfactory results in turnover let...

Rapid improvements in the precision of mobile technologies make it possible for advertisers to go beyond using the real-time static location and contextual information about consumers. In this study, we propose a new mobile advertising strategy that leverages full information on consumers’ offline movement trajectories from different mobility dimensions. To analyze the effectiveness of this new...

Consumers in the online shopping environment have had difficulties in selecting an optimal supplier. This is caused by the fact that current comparison shopping services have limitations in considering sup-plier's various pricing strategies. Current Comparison Shopping Model (CSM) including these limitations may enable online consumers to select a non-optimal supplier. To overcome these problem...

For a shopping mall, sales leakage occurs when consumer purchases facilitated by the mall are finalized outside it. These sales include, for example, catalog orders filled at the leased premises in a physical mall; For an Internet mall, they include the ones consumers make on an on-line store’s website after learning about the store from an Internet mall website. While these sales are difficult...