The present study aims to identify the potential benefits deriving from the introduction of gamification elements in the consumer shopping process, in order to engage consumers in a more ecologically conscious behavior. Interviews with lead consumers show that the gamification of the shopping process results in increment of the stated intention to participate in the shopping process as well as ...

Electronic marketing is a revolution in today’s business world. Most businesses have been forced to adapt to the rapid pace of technological change over the last decade. A new definition of consumer behavior has emerged in an age of digital economy. In a broad sense, electronic marketing is the use of computer technology, or electronicbased activities, to improve marketing performance. It enhan...

In this position paper we attempt to explore some of the possible effects on the consumer experience due to the introduction of ubiquitous computing systems in retail. We argue that ubicomp technologies may potentially transform the role of particular activities in fundamental ways. Our starting point is a recent study on consumer behavior carried out during the trials of a prototype ubiquitous...

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The possibility of automatic understanding of customers’ shopping behavior and acting according to their needs is relevant in the marketing domain, attracting a lot of attention lately. In this work, we focus on the task of automatic assessment of customers’ shopping behavior, by proposing a multilevel framework. The framework is supported at low-level by different types of cameras, which are s...

The advance of the Internet and new technologies over the last decade has transformed the retailing panorama. More and more channels are emerging, causing consumers to change their habits and shopping behavior. An omnichannel strategy is a form of retailing that, by enabling real interaction, allows customers to shop across channels anywhere and at any time, thereby providing them with a unique...

There is a tremendous growth of online group-buying (OGB) in recent years. Under the intensive market competition, customer’s revisit behavior is essential for OGB websites to survive. Drawing upon the shopping value perspective, this paper identifies the unique features of OGB and investigates the impacts of these features on customer shopping value and revisit behaviors. A theoretical model w...

In this Internet age, information technologies are increasingly penetrating our daily lives. Internet Shopping has become a daily activity for most of us. However, there are very limited studies to investigate cognitive factors influencing individuals’ online shopping behavior in a developing country context. In this study, two widely used socio-psychology based theories, the extended version o...

This paper presents a new application that improves communication between digital media and customers at a point of sale. The system uses several methods from various areas of computer vision such as motion detection, object tracking, behavior analysis and recognition, semantic description of behavior, and scenario recognition. Specifically, the system is divided in three parts: low-level, mid-...

As the information age arrives and the internet network has very popular day by day. Internet network has already become quite important activity in people's daily life. The research shows that there are more than 650 million nonrepeating users shop on line, including shopping center websites and sub channel. According to network auction and relevant literature of network marketing, the behavio...