Web service composition is a means of building enterprises virtually by knitting relevant web services on the fly. Automatic web service composition is done dynamically at runtime. Extensive research has been done in the field of automatic web service composition. However all the works focus on providing client oriented results and hence there is less industry adoption of composition technology...

The purpose of this note is to show how some of the mainresults existing in the insurance service quality utilizing SERVQUALscale and ANP model can be effectively used in scientifically rankingstrategies instead of the traditional models, which is unfortunately morepopular in ranking the branches of insurance companies. This approachis used to show how the ranking decisions changes as a functio...

The raise of consumer awareness in modern competitive catering markets presents that the discontented customers are likely to express the discontentment through word of mouth. Consumers would directly or indirectly express when the quality of the service process does not conform to the expectation. Service recovery therefore cannot be avoided and neglected in catering industry, and it relates t...

Purpose: The goal of this paper is to introduce and discuss the concepts of service convergence and service integration, illustrate them in the context of the medical tourism industry, and link them to factors that contributed to the success of a medical tourism firm. Methodology: The basis for the conceptual development of service convergence and service integration is an in-depth case study o...

REQUIRED) Multiple players are involved in the process of service provision in today’s IT industry. IT service is mostly a combination of process output of different IT service providers. A single IT department is still unable to produce and deliver the entirety of the desired IT service without the risk of inefficiency. Additionally, the emerging trend of IT outsourcing over the past years acc...

this article develops a theoretical structural model representing the repurchase behavior so that it can measure the repurchase index. the basic model was the european customer satisfaction index that is developed here by adding two latent variables: advertisement as an independent variable and repurchase intention as a dependent variable. data from a questionnaire survey of 150 respondents fro...

This article evaluates a firm’s service cost structure and the associated cost allocation methodology and its impact on pricing strategy, which manifests in revenues or market share, profitability, and customer satisfaction. We discuss a cost allocation methodology which will be useful in conjunction with other marketing tools in development of a pricing structure for a firm’s services against ...