Understanding sensory stimulation of people in human environments is vital to designing an interior space. The senses play critical roles in human experience and the memories and emotions tied to it. In retail design brands associated to sensory experience attract customers and stimulate strong, positive, and distinctive impression across all five senses. In this case multiple sensory cues are ...

Purpose- Along with the changes in consumers’ expectations, marketers have started to trigger senses their marketing activities after realizing effects of on consumer decisions. Sensory become a key tool for retailers keep and gain consumers. Retailers can create store environments where customers feel comfortable through use sensory cues. In this study, influence cues revisit intention is anal...

This article aims to remove patent medicines from the traditional quack/orthodox binary and reconsider them as material objects within sensory networks of production, distribution and consumption. Patent medicines offer a unique perspective on material history by being twice consumed; first through traditional exchange, followed by the private act of ingestion. Recognising both these interpreta...

We present how artificial intelligence (AI)-based technologies create new opportunities to capture and assess sensory marketing elements. Based on the Online Sensory Marketing Index (OSMI), a assessment framework designed evaluate e-commerce websites manually, goal is offer an alternative procedure elements such as text images automatically. This approach aims provide managers with valuable ins...

Purpose – This research study illustrated the mapping of each consumer's mental processes in a market-relevant context. This paper shows how such maps deliver operational insights that cannot be gained by physical methods such as brain imaging. Design/methodology/approach – A marketed conceptual attribute and a sensed material characteristic of a popular product were varied across presentations...

Smell is one of the most powerful senses and that best connects emotionally with individuals. For these reasons, large companies are using scent marketing techniques in order to create better more memorable experiences for consumers while adding value their products services. Given growing importance marketing, our work focuses on studying use this technique three female fashion chain stores Ma...

21. yüzyıl hem tüketici de markalar açısından büyük değişimlerin yaşandığı bir dönemdir. Markaların temel amacının ürünü satmaktan çok yaşatmak olduğu, ürünün özelliklerinden ziyade marka hikâyelerinin konuşulduğu, tüketicinin elde edeceği faydadan psikolojisinin ön planda tutulduğu duygu çağının temelinde, çoklu (beş boyutlu) duyusal deneyim yatmaktadır. Tüketicinin görme, koklama, tatma, işit...

In the world of marketing and advertising, what determines purchasing behavior are perceptions that consumer has about a product or service. It is not relevant brand best in terms quality innovation as long does perceive it such. launch its products, from presentation, through shopping experience to user experience, Apple sought stimulate senses. This fueled by extreme obsession with perfection...