Customer surveillance is a pervasive marketing practice that involves the collection, usage, and storage of customers' data from transactions, loyalty programs, social media. are valuable to firms in gaining or maintaining an edge over competitors by developing superior customer insights may assist product service innovations. However, practices also risk relationships potentially activating pr...

In today's competitive environment, profitability analysis is not just about looking at the profit and loss statement. It is more about knowing which of your customers are making you money and which are losing you money. This paper considers how activity-based costing approach may complement a customer relationship management effort. The model presented in this paper combines the principles of ...

the increasing growth and development of communications technology has created a major change indifferent aspects of human life and organizational performance. new technologies have changed function and attitudes of individuals and organizations and have become an important aspect in creating new jobs and innovation in organizations. development of new phenomena such as electronic business, ele...

student withdrawal in higher education is one the important challenges in universities. this paper considers the admission of fee paid students as a business and their withdrawals as customer churn. the aim is to investigate the attrition and predicted risk of attrition to adapt interventionist polices deterrent. this study is a descriptive an applicable technique that uses quantitative and qua...

With the rapid development of information technology, most enterprises have built e-commerce platform, which promotes the revolution of operation mode. The focus of competition gradually becomes the customers rather than the products under the increasingly fierce market competition of the E-commerce model. Because of the non-contractual relationship between the customers and the e-commerce plat...