This paper analyzed and summarized the development path of electronic commerce marketing based on the big data; the related aspects of intelligent precision marketing framework has been designed combined with smart technology; and describes its functional structure and operational processes. Taking into account the differences between e-commerce and traditional retail industry; constructed RFMA...

Retailing, at first sight, appears to be an industry where relational strategies can be exploited. Despite this authors disagree about whether Relationship Marketing is likely to be beneficial across the wide spectrum of retailing activities. This paper seeks to investigate whether a claim for universality can be made or, if not, clarify those ‘conditions’ which most strongly support, or otherw...

Which land-use sirategy yields greater reductions in vehicular travel: improving the proximity of jobs to housing or bringing retail and consumer services closer ro residential areas? We probe this question by examining the degree to which job accessibility is associated with reduced work travel and how closely retail and service accessibility is correlated with miles and hours logged getting t...

in this paper, nonlinear adjustments and price transmission mechanism between the two levels of wholesale and retail for the egg market has been examined under the threshold vector error correction model (tvecm) framework using hansen and seo (2002)’s two-regimes). the unit root test showed that both wholesale and retail egg price series were integrated of order one . the johansen co-integratio...

In an era when the customer is deemed as the king of the retail market, it pays heed to analyze every dimension of the customer’s purchase behavior to provide an insight into their buying patterns and to better understand retail rationale of the customers. This dissertation has attempted to envisage the temporal traits of the customer’s behavior in the Retail marketing. The research has put for...

Partnerships, alliances and Efficient Consumer Response (ECR) are concepts that have been prominent in the marketing and logistics literature in the 1990s. One element of relationship building between vendor and purchaser is the outsourcing of activities within the supply chain. Although outsourcing was one of the topics discussed in the major retail trade conferences in the US (National Retail...

The retail geography literature has long recognised the importance of spatial and catchment analysis to inform decision-making relating to store development. However, less attention has been directed to store development “in practice” and, more specifically, how location research and geographical knowledge is leveraged across the wider retail business – in particular informing the marketing fun...

This research aims to examine the influence of mediating effect of corporate social responsibility on the relationship between consumer awareness of green marketing and purchase intentions in the retail setting. Data from 200 valid questionnaires was analyzed using the partial least squares (PLS) approach for the analysis of structural equation models with SmartPLS computer program version 2.0 ...