ABSTRACTThis study examined information flow on minisett technology among yam farmers in Delta State, Nigeria. A sample size of 180 respondents was involved in the study. Data were obtained from respondents of the study through the use of a validated interview schedule. Percentage, frequency count and mean scores were used to summarize data, while line diagrams were used to develop maps of info...

More than a few of us at NIEHS were born around 1940 and recall that modern communication consisted of the telephone and the radio. Just take a trip through time, and look at the 1930 through 1990 editions of Popular Mechanics posted on the Internet (1). In the 1950s, a few envied families owned a black and white television, and by the 1970s color television began to replace the older sets. Fax...

This paper uses the well-established ‘uses and gratifications’ theory in order to understand and categorize viewers’ needs in the context of digital TV applications. The results of this analysis unveil that such needs can either be ritualized or instrumental. Furthermore, the uses and gratifications theory was applied in order to formulate a questionnaire to which 68 current users of digital TV...

purpose: the aim and objective of this report is to identify the benefits of interactive communication channels and to advice the fmcg business on how these new methods are better than the conventional methods. design/ methodology/approach:  in this research article facts about advertisement and its effectiveness were collected from different surveys conducted by various agencies. mainly second...

With the advent of digital television, more specifically interactive television, the emergence and adoption of the JavaTM DVB-MHP standards here in Australia provides developers with a range of new technologies and issues. An appreciation of broadcast technologies, in particular MPEG-2 and the Object Carousel are required to understand the facilities and constraints of this new JavaTM technolog...

^Investigators of news media often contend that the medium directly influences the content. They have focused particularly on television because it has become a major source of news for many North Americans, and many consider it their most reliable news source.' Media comparisons, for the most part, contrast television and newspapers. Radio, although ubiquitous in the background, has received r...