The amount of demand for new products like 3G is related to adoption and spread of innovations. Research suggests that innovativeness is related to consumer behavior and characteristics. Research shows that new technologies like 3G are not evaluated by only its functional sides in the consumer perception. Consumers also perceive symbolic sides to this type of technology. This study measures the...

This paper attempts to identify consumers’ preferences toward red wine quality cues and willingness pay (WTP) for with health-beneficial effects, thus clarifying the complex process of purchasing habits patterns. The data were analyzed using structural equation modeling. findings from a case study conducted in Serbia show that consumer health-effect consciousness household income are significan...

Because of the global economic turmoil, nowadays a lot of companies are adopting a "deal of the day" business model, some of them with great success. Generally, they try to attract and retain customers through discount coupons and gift cards, using, generally, traditional distribution media. This paper describes a framework, which integrates intelligent environments by using NFC, oriented to th...

Abstract The current study looks at a variety of factors that affect eating patterns. This is about internal and external aspects lead to thorough assessment consumer behavior, with an emphasis on driving forces obstacles significantly each consumer’s food preferences. information based questionnaire research traditional fiber consumption as well specific purchasing behaviors. results the surve...

The aim of the present study was to identify the factors that affect and motivate the purchase of quality-labelled beef in Spain. For this purpose a total of 364 surveys were carried out on buyers of beef in three Spanish cities. The sample was divided into three groups of buyers according to the frequency with which they buy beef with a quality label. A logistic regression analysis was used to...

The COVID-19 pandemic resulted in a sudden and unprepared switch to teleworking home office many workplaces job functions. use of Hungary was significantly below the European average until emergence coronavirus, which forced people into this situation. Curfew restrictions have led complete lack separation between work private life for some workers, with several advantages disadvantages. This pa...

The input of a classical application of association mining is a large set of transactions, each consisting of a list of items a customer has paid for at a supermarket checkout desk. The goal is to identify groups of items (“itemsets”) that frequently co-occur in the same shopping carts. This paper focuses on an aspect that has so far received relatively little attention: the composition of the ...

Researchers have explored adolescents’ online buying habits as the internet has developed and teenagers’ incomes have increased. In this study, that tries to understand adolescent buying behavior, and adolescent decision-making styles as input variable and online shopping behavior as output variable. The Technology Acceptance Model (TAM) is included as a moderating variable. A total of 1,614 ad...