This paper presents a model of the farm management process. The model suggests that certain socioeconomic characteristics of farm managers will influence their decision-making process. Several characteristics are hypothesized and tested using multivariate techniques (multivariate analysis of variance, range tests, and multiple comparisons). The analysis indicates that the soil zone, value of ma...

Emotion is usually not discussed as a relevant variable in rational models of decision making—but may be one. The present electroencephalographic study demonstrates the influence of emotional primes (angry, happy faces) on purchase decisions. In a within-subject design, pictures of an apartment were shown to participants who then had to make Go/NoGo decisions on whether to rent it. Their decisi...

This study investigates context effects in general and the compromise effect in particular. It is argued that earlier research in this area lacks realism, a shortcoming that is a major drawback to research conclusions and stated management implications. The importance of this issue is stressed by previous research showing that behavioral anomalies found in hypothetical experimental settings ten...

Consumer decision making is a well-known application domain for decision support systems. Emerging from this domain is support for consumers bon the go,Q when they are actually inside a retail store. This paper introduces a bproduct attractiveness cueQ as a way of delivering decision support in this context. The paper also provides an experiment to examine the effectiveness of these cues in a l...

Mobile digital games are dominantly released under the freemium business model, but only a small fraction of the players makes any purchases. The ability to predict who will make a purchase enables optimization of marketing efforts, and tailoring customer relationship management to the specific user’s profile. Here this challenge is addressed via two models for predicting purchasing players, us...

Purpose – The purpose of this paper is to assess how regret affects consumer satisfaction levels, extent of rumination, and brand-switching intention. The paper also seeks to examine any mediating effects between regret and rumination that can be found due to consumers’ negative emotions. Design/methodology/approach – A purchase-decision scenario was presented to 125 undergraduate students. A b...

Consumers’ pricesensitivity is an important input to strategic and tactical decisions. Price sensitivities depend on various factors for which our purpose of this paper is to explore consumers’ price sensitivity and innovativenessas well asto contribute to diffusion theory by adding information on price sensitivity.This research reviews how consumers demonstrate their sensitivities to price on ...