Embedding is the widely-observed phenomenon that a good is assigned a higher value if evaluated on its own rather than as part of a more inclusive set. Embedding is considered a serious problem affecting the quality of many environmental management and health risk policy judgments. This paper presents the results of an experiment involving of a structured, small-group approach for conducting en...

P recommendation models are key tools in customer relationship management (CRM). This study develops a product recommendation model based on the principle that customer preference similarity stemming from prior purchase behavior is a key element in predicting current product purchase. The proposed recommendation model is dependent on two complementary methodologies: joint space mapping (placing...

Ticket pricing in professional sports is transitioning from a cost-based to demand-based approach. It has been argued that consumer perceptions of fairness regarding demand-based ticket pricing could influence purchase decisions. Perceptions of unfair pricing practices can lead to dissatisfaction and negatively affect purchase behavior. However, familiarity with demand-based pricing strategies ...

The purpose of this research is to investigate whether the relative influences of attitude, subjective norm, and perceived behavioral control on consumers’ purchase intentions will be different when consumers possess different levels of product knowledge (subjective and objective) and attention to social comparison information (ATSCI). As proposed by the theory of planned behavior, consumers’ p...

A project was designed with a supermarket in a small community to provide point of sale signs or nudges. These signs encouraged consumers to purchase healthier foods in main supermarket categories accompanied, in the intervention community and store, by overall healthy choice signs and messages to increase the sale of produce and other healthier food items. The community education reinforcement...

Exposing consumers to persuasive cues can cause them to make impulse purchases. Persuasive cues can be heuristic cue or systematic cue. Heuristic cue uses simple rules to process the information such as identity of the source or other non-content cues. Systematic cue emphasizes detailed processing of message content and uses messagerelevant content or arguments to assist in decision making. The...

This research focuses on the incongruity between positive attitudinal responses but a lack of purchase behavior in organic markets. According to cognitive dissonance theory, consumer orientations toward the benefits attributed to organic products (environmental protection, health, hedonic) relieve the dissonance that results from this attitude-behavior incongruity. Knowledge also functions as a...

Most new product adoption models have focused on single-generation products. Only recently have researchers begun to focus on the importance of analyzing the consumers' purchase demand in multigeneration products. This paper proposes a model that incorporates both initial and repeat purchases, and allows for leap-frogging behavior in multi-generation technological product markets. Whereas most ...