As an integral component of public discourse, Twitter is among the main data sources for scholarship in this area. However, there much that scholars do not know about basic mechanisms discourse on Twitter, including prevalence various modes communication, types posts users make, engagement those receive, or how these things vary with user demographics and across different topical events. This p...

Abstract The paper presents the functions of public relations from visual communication standpoint. argument for iconic turn application into theory is provided. Next, describes three main images in PR: informative, persuasive and aesthetic. essay a theoretical realisation socio-cultural paradigm theory. Contemporary public’s interactions with visuals are dynamic. constructivist approach stress...