A tanulmány azt vizsgálja, hogyan lehet a mai ifjúság mediális eszközeivel, nekik szóló formanyelvet megújítva megszólaltatni múlt kiemelkedő értékeit. Neil Gaiman Sandman-sorozata (1989-1996) az első olyan képregény volt, amely World Fantasy-díjat kapott; persze itt sem díj fontos, önmagában, hanem az, amit jelent. Olyan világirodalmi műveket helyezett új kontextusba, és juttatott el olvasókho...

A robust prediction of auction theory is that reserve prices will be used in auctions. The optimal selling mechanism for the owner of a unique, indivisible item is to sell to the bidder with the highest valuation unless this valuation is below a cut-off level; and this cut-off valuation is strictly above the seller’s own valuation. Thus the monopolist imposes a distortion: with positive probabi...

The article examines how the existence of a retailer owned brand, private label, a¤ects the price setting of a national brand. We ...nd that the potential for a private label introduction may lead to price concessions from the national brand producer, but that actual private label introduction as such may very well lead to higher retail prices on national brands. We argue that this may have imp...

The fiscal theory of the price level asserts that the price level is determined by the ratio of outstanding public nominal debt into the present value of real primary budget surpluses of the government. We here argue that price determinacy, in general, fails when at least part of the public debt takes the form of securities of infinite maturity. Indeed, price determinacy requires non-Ricardian ...

In recent years, drug manufacturers and private payers have expressed interest in novel pricing models that more closely link a drug's price to its value. Indication-based pricing, outcome-based pricing, drug licenses, and drug mortgages have all been discussed as alternatives to paying strictly for volume. Manufacturers and payers have complained, however, that Medicaid's "best-price rule" inh...

We evaluate the impact of three auction mechanisms—the Becker-DeGroot-Marschak (BDM) mechanism, the second-price auction (SPA), and the random nth-price auction (NPA)—in the measurement of private willingness-to-pay and willingness-to-accept for a pure public good. Our results show that the endowment effect is lower with the BDM mechanism. In this market mechanism, the effect disappears after a...

We present a simple model of how a monopolistic search engine optimally determines the average relevance of firms in its search pool. In our model, there is a continuum of consumers, who use the search engine’s pool, and there is a continuum of firms, whose entry to the pool is restricted by a price-per-click set by the search engine. We show that a monopolistic search engine may have an incent...