There are two main effects from movie piracy: a cannibalization effect which reduces legitimate sales, and a promotional effect which increases word-of-mouth and stimulates sales. While these two effects have been hypothesized, the extant literature has not been able to disentangle them. We show how this decomposition can be measured using a hidden Markov model adapted from MOVIEMOD. Using data...

BACKGROUND A major marketing technique used by pharmaceutical companies is direct-to-physician marketing. This form of marketing frequently employs promotional marketing brochures, based on clinical research, which may influence how a physician prescribes medicines. This study's objective was to investigate whether or not the information in promotional brochures presented to physicians by pharm...

Organized retailing in India is going through a paradigm shift, what was once family business now run by professionals. They use mass media strategies to catch customers. But those days are gone when one advertisement can be used for marketing throughout the country. This research carried out Punjab understand need change promotional strategies. paper proposes four new cater of customers better...

Following three landmark studies in South Africa, Kenya and Uganda that found male circumcision significantly reduced the risk of female-to-male transmission of HIV, researchers have argued that consideration should be given to the acceptability and feasibility of providing safe services for male circumcision as an HIV prevention strategy in areas of Africa where men are not traditionally circu...

At present, there exist a lot of violations of medical ethics in advertising and promotional activities, which have been infringing the rights of patients. Therefore, the ethical criteria should be established as soon as possible to regulate the hospital promotional activities, to regain the trust of people.

Promotion is an essential element in the marketing mix. It is used by businesses to inform, influence and persuade customers to adopt the products and services they offer. Without promotion, business would be stagnant and lack substantial growth because the brands would have low visibility in the market. Moreover, today’s vast and assorted markets comprise of customers with different needs and ...

BACKGROUND Previous surveys on the relationship between physicians and pharmaceutical representatives (PRs) have been of limited quality. The purpose of our survey of practicing physicians in Japan was to assess the extent of their involvement in pharmaceutical promotional activities, physician characteristics that predict such involvement, attitudes toward relationships with PRs, correlations ...

Promotional practice efforts are needed in primary care to support and foster breastfeeding as the first and natural choice of nutrition for all infants regardless of race, ethnicity, educational, or income demographics in the United States. Societal awareness is increasing with regard to the significant protective qualities that human milk bestows upon public health. An estimated 75% of Americ...

The Ministry of Tourism and Creative Economy (Kemenparekraf) the Republic Indonesia is aggressively promoting tourist destinations with various policies after confirmed cases Covid-19 decreased. Efforts to promote are created a positive image Indonesian tourism destinations. promotional video used storytelling techniques from Bali Lake Toba, two This study aimed determine effect Economy's promo...