“Beef. It’s What’s for Dinner.” “Got Milk?” “Pork. The Other White Meat.” “Flowers. Alive with Possibilities.” We have all heard and seen these and similar promotional messages over the years on television, over the radio, and in magazines. Often labeled generic advertising, these messages are government-sanctioned but producer-funded efforts to enhance the demand for farm commodities. As oppos...

This research develops two models to consider retailer sales promotion and manufacturer trade under demand uncertainty. The objective of the first model is determine retailer’s optimal promotional effort order quantity while maximizing profit exogenous promotion. second extends manufacturer’s endogenous decisions. For these models, three different policies (off-invoice, scan-back, unsold-discou...

The goal of this research is to assess the utilization one Indonesia's most popular digital wallets. Respondents in study range age from 15 44 years old and live on Java Island. author employs unified theory acceptance technology (UTAUT) paradigm use wallet. This UTAUT model comprises four latent variables that affect behavioral intention (BI) behavior (UB): performance expectancy (PE), effort ...

BACKGROUND Tobacco promotions are linked to tobacco consumption in adolescents. The aim of this study was to determine knowledge of and exposure and responses to tobacco-promotional activities and factors associated with knowledge among adolescents in a rural setting in Sri Lanka. METHODS Seven schools in Polonnaruwa district were randomly selected for this cross-sectional study. Adolescents ...

An experiment in which 329 undergraduates (186 females, 143 males) read magazine articles or advertisements for four products provides support for Meyers-Levy's selectivity hypothesis, which suggests that females are comprehensive information processors, while males utilize heuristics to process information schematically. The results suggest that women exposed to promotional messages: processed...

Research background: CoVid19 was a shock for governments, organizations as well people. At the beginning of pandemic, everyone stunned and companies tried to adapt “new reality”, some sectors were forced either diminish their offer due downfall demand, or even fully stop offering products services result lockdown restrictions, in case tourism events sector. Imminent health, social economic cris...