Today, e-banking is used as a strategic tool by the global banking sector to attract and retain customers. The present paper is the outcome of an empirical study conducted with the objective of investigating bankers’ views regarding ebanking. It covers bankers’ perspectives on e-banking activities of respondents, impact of e-banking and promotional measures used by banks to promote ebanking. Th...

BACKGROUND Pharmaceutical promotion activities in low and middle-income countries are often neither regulated nor monitored. While Egypt has the highest population and per capita use of medicines in the Arab world, we know very little about pharmaceutical companies promotional activities in the country. AIM To explore and analyze the perceptions of physicians towards promotional and marketing...

In response to declining funding support and increasing competition, medical schools have developed financial management models to assure that resource allocation supports core mission-related activities. The authors describe the development and implementation of such a model at the University of Wisconsin Medical School. The development occurred in three phases and included consensus building ...

Promotional activities are essential to offer special programs so it would be more valuable for the community towards university. Promotion is one of determining factors success a marketing program in universities. This study aimed describe how open and distance institution carries out promotional activities. Therefore, can seen as activity that effectively increases number new students. The re...

This study seeks to demonstrate the impact of sales promotion and advertising simultaneously on consumer’s purchasing behavior. It requires several months to accumulate data and information through questionnaire, surveys, site visits and walk-thorough investigations which are the primary basis of this study work. This study found out that sales promotion is most effective on the consumers who t...

This study aims to determine the effect of promotional activities and product innovation on marketing performance in Micro, Small Medium Enterprises Cianjur. The method used is explanatory research with analysis techniques using statistical regression testing, correlation, determination hypothesis testing. results this that have a significant by 40.0%, testing obtained t count> table or (7.9...

Given the vast amount of data generated by customers’ online and offline purchases, many organizations today are turning to data analytics to help design their direct marketing campaigns and introduce personalized promotions for customers. Data analytics allows companies to implement more effective market segmentation strategies, customize promotional offers, allocate marketing resources effici...

Sponsorship of the arts is growing as a marketing communication method, and companies are using this tool to achieve various business objectives. These include branding, corporate hospitality, and building community relations. The activities that the companies engage in to promote the sponsorships are guided by the objectives they wish to achieve. Additional leveraging is supported by advertisi...