This study aims to present a reflection of the literature on green marketing strategies and analyze seven factors that will affect company performance. research refers review method. As become increasingly important for companies following triple bottom line performance evaluation, this seeks better understand role "green mix" as strategy. model links relationship between strategies, including ...

The Malaysian hypermarkets have steadily increased over the past decades with brand loyalty emerging as a frontrunner in the retail industry. There have been copious studies related to the effects of marketing mix towards brand equity instead of brand loyalty. It is the intention of the researcher to identify the effects of marketing mix on brand loyalty in the Malaysian hypermarkets sector. Th...

This article aims to capitalize on game theoretic techniques for optimal service marketing decision based existing literature review. The study collated relevant and reviewed the relationship that exists between theory mix—product, price, place, promotion within Telecommunication industry. Using techniques—prisoner’s dilemma, Cournot model, Bertrand quasi-game Stackelberg model making decisions...

This study aims to determine the promotion strategy on Social media Instagram New Ayuda Hotel at Puncak Bogor. The analysis of in this uses mix theory which consists 5 strategies, namely: Advertising, Personal Selling, Sales Promotion, Public Relations, Direct Marketing. research is a type qualitative descriptive research. Data collection methods were interviews, observation, and documentation....

Sumber Alam Unggul is a company that sells organic agricultural products, such as fertilizers and pesticides. PT. the object of this research. The purpose study was to determine marketing mix strategy in increasing sales at Unggul. research method used qualitative descriptive using SWOT analysis data collection techniques through in-depth interviews, observation, documentation, triangulation re...

The overall consumption of mattresses in Indonesia has experienced a positive growth rate from 2012. development digital businesses also increased, and it is undeniable that competition the bedding industry becoming more intense as offline sellers shift to online. increasing can be felt by one home brands, namely Beddo Chingu. Chingu business mainly offers bed linen was established December 202...