The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...

In order for the company to be optimal in marketing its products on market, it needs a set of equipment form mix. Kthe concept mix product, price, and distribution as well promotion; is variable used by entrepreneurs so that consumer satisfaction met desires consumers are served. (Swastha, 2005). Lingga Mas wants existing customers maintained, maximized. The research aims analyzeinfluence (elem...

a r t i c l e i n f o Keywords: Brand equity Industrial branding Dimensions of brand equity Marketing-mix efforts Corporate image A model is developed to examine the relationships among marketing-mix efforts (channel performance, value-oriented price, promotion, and after-sales service), corporate image, three dimensions of brand equity (brand awareness with associations, perceived quality, and...

Abstrak - Penelitian ini membahas tentang strategi marketing Hotel royal Kuningan pada masa Covid-19. Tujuan dari penelitian adalah untuk mendeskripsikan pelaksanaan Teori yang digunakan Marketing Mix 7P (Product, Price, Place, Promotion, People, Physical Evidence, Process). Paradigma konstruktivisme dengan pendekatan kualitatif. Metode studi kasus. Subjek dalam terdiri informan kunci dan infor...

Due to the increasingly fast-paced lifestyles and busy lives of urban citizens, demand for chicken nuggets has continued rise. This study aims analyze effect marketing mix (product, place, price, promotion) reference group on consumer preference through brand image formed in market. The respondents consisted 251 individuals who were selected voluntary sampling. These people had consumed Fiesta ...

Pplications of random utility models to scanner data have been widely presented in marketing for the last 20 years. One particular problem with these applications is that they have ignored possible correlations between the independent variables in the deterministic component of utility (price, promotion, etc.) and the stochastic component or error term. In fact, marketing-mix variables, such as...

This study aims to determine the marketing communication strategy of Obelia book publishers in their bookstores increasing product sales and maintaining existence printed books amidst rise technological developments that have given birth latest information tools form internet electronic (E-books). uses a qualitative approach, types data this research are descriptive. theory mix or Marketing Mix...