In this paper, we study an analytical approach to selecting expansion locations for retailers selling add-on products whose demand is derived from the demand of another base product. Demand for the add-on product is realized only as a supplement to the demand of the base product. In our context, either of the two products could be subject to spatial autocorrelation where demand at a given locat...

In contrast to single-product pricing models, multi-product pricing models have been much less studied because of the complexity of multi-product demand functions. It is highly nontrivial to construct a multi-product demand function on the entire set of nonnegative prices, not to mention approximating the real market demands to a desirable accuracy. Thus, many decision-makers use incomplete dem...

Market researchers often conduct surveys asking respondents to estimate their future demand for new products. However, projected demand may exhibit systematic bias. For example, the more respondents like a product, the more they may exaggerate their demand. We found evidence of such exaggeration in a recent survey of demand for a potential new video product. In this paper, we develop a computat...

This study models the alignment of supply chain complexity with product demand and design characteristics formulates appropriate strategies to enhance alignment. An integrated theoretical framework linking all three main constructs complexity, namely, coordination, collaboration, configuration, complexities is developed empirically tested. Data were collected from a cross-industry sample 273 Au...