BACKGROUND The Framework Convention on Tobacco Control makes a number of recommendations aimed at restricting the marketing of tobacco products. Tobacco industry political activity has been identified as an obstacle to Parties' development and implementation of these provisions. This study systematically reviews the existing literature on tobacco industry efforts to influence marketing regulati...

This paper examines joint destination marketing in Vietnam, a transitional economy experiencing a rapid growth in tourism. Based on in-depth interviews with representatives of provincial destination marketing organizations (DMOs) and the analysis of their web-sites, the paper considers destination marketing by the eight provinces of the South Central Coast, the most dynamic tourism region in Vi...

The evidence reveals that young children are targeted by food and beverage advertisers but are unable to comprehend the commercial context and persuasive intent of marketing. Although the First Amendment protects commercial speech, it does not protect deceptive and misleading speech for profit. Marketing directed at children may fall into this category of unprotected speech. Further, children d...

The Resource-Based View (RBV) of marketing strategy development offers a useful method of identifying the distinctive strategic resources that will deliver competitive advantage. In this paper, its applicability to election campaigning is considered for the first time, using evidence from UK political election campaigning. The notion that electoral success is based primarily on the resources de...

This paper explores three deception techniques which are widely used in political and product marketing. These techniques are ‘deception by omission’, ‘deception by saturation’ and the use of ‘deception by spin’. These techniques are newly analysed in the framework of the four canonical strategies of Information Warfare and Shannon’s capacity and entropy theorems, and their respective strength...

Effective communication is essential for brands to gain awareness, interest and loyalty from their consumers; the same is as true for politics as for any manufacturer or service provider. The challenge for political parties and candidates seeking support or election is finding the means to transmit their messages to an increasingly hard to reach audience. The consumer within a political context...

This is a research with the title of )The Duty Public Relations in Political Marketing(, and it has given importance to identifying duties which are more care by public relations political factions for marketing factions, this an effort make clear learn that have managed work factions’ objectives on high level, what extent embodied their marketing, purpose specifying level implementing within k...