With the Internet technology’s rapid proliferation throughout organizations and organizations’ great pressure to maximize the benefits from their investments in information technology, the studying of antecedents determining the Internet usage behavioral intention and Internet usage effectiveness become very important research issue. Our research studies the antecedents of Internet usage behavi...

The story collection known in the West as Arabian Nights or One Thousand and Nights, is famous, among other things, for its erotic playfulness. This eroticism was (and is) one of key reasons continuous popularity after Antoine Galland’s French translation 1704. includes, besides traditional, heterosexual acts, play, desires, examples homoerotic playfulness—even though we must tread lightly when...

There is increasing interest in the study of individual differences playfulness adults; way people frame or reframe situations a that they are experienced as personally interesting, and/or intellectually stimulating, entertaining. In this review, we describe and discuss its role for romantic life. After brief introduction, will theoretical approaches to why important life (e.g., signal theory p...

The ease of use perception of an information technology has been shown to be an important factor in technology acceptance. This study extends prior research by presenting and testing a new theoretical model of the determinants of perceived ease of use by linking personality traits and IT-specific traits to the ease of use perception. Specifically, our research model theorizes that two broad tra...

OBJECTIVE Developing and validating an instrument to evaluate the playfulness of games in health education contexts. METHODOLOGY A methodological, exploratory and descriptive research, developed in two stages: 1. Application of an open questionnaire to 50 graduate students, with content analysis of the answers and calculation of Kappa coefficient for defining items; 2. Procedures for construc...

Because play is extremely sensitive to environmental conditions, extended hospitalization may have adverse effects on normal play development in young children. This study compared the playfulness, as well as the level of play development, of three 2-year-old children who had been hospitalized most of their lives for tracheostomies, and three 2-year-olds living at home. Data on the children's p...

Because the cost of attracting new customers is much higher than the cost of retaining old customers, keeping customers loyal is a crucial issue for service firms. This research explores how relationship quality and switching barriers influence customer loyalty. Relationship quality consists of two aspects: satisfaction and trust. Antecedents of satisfaction and trust are explored. To test the ...

With the proliferation of online games, understanding users’ intention to play online games has become a new issue for academics and practitioners. Prior studies have investigated the factors affecting behavioural intention to play online games. However, little research has been conducted to investigate the gender differences in the acceptance of online games. Thus, this study is to investigate...

User adoption and continued use is the key to successful application of mobile check-in service. The study builds a research framework based on Expectation Confirmation Theory, combining Technology Acceptance Model and Switching Cost. The empirical results show that perceived usefulness, perceived ease of use, perceived playfulness, customer satisfaction and switching costs are positively affec...