doi: 10.4108/eai.8-12-2017.153401

the term ‘spam’ addresses unsolicited emails sent in bulk; therefore, the term‘financial fraud spam’ refers to unwanted bulk emails in which different tricks and techniques areemployed to swindle money from the recipients. estimates show that more than 80% of worldwideemail traffic in 2011 was spam. it should be noted that while the number of daily spam emails in2002 was 2.4 billion, this numbe...

In this paper, we argue that persuasive technology designers can improve the effectiveness of their design by integrating an impression management mechanism with other persuasive strategies. We illustrate how technologies can be designed to accommodate audience specific self­presentation.

This research aims to explore the use of persuasive technology within the educational context. Technology has previously been applied to aid teaching and to encourage skills development and learning in various educational settings, primarily targeting students who are already in education. This research, however, addresses individuals who are not involved in education or who may choose not to c...

Persuasive technology is growing in popularity, yet to date, there has been limited research in this field outside of the U.S.A. This paper introduces ongoing research investigating whether the success of persuasive technology is based on how closely it matches the culture of its target audience.

Translational Science is receiving increasing attention in order to accelerate the process of developing useful clinical interventions starting with basic biological discoveries. The stages in translation are denoted T0, T1, T2, T3, T4. The four transitions between stages can pose formidable difficulties and are called the four ‘Valleys of Death’. In this paper we suggest that the methodologies...

Persuasive technologies are increasingly ubiquitous, but the strategies they utilise largely originate in America. Consumer behaviour research shows us that certain persuasion strategies will be more effective on some cultures than others. We claim that the existing strategies will be less effective on non-American audiences than they are on American audiences, and we use information from inter...

Social software (SSW), nowadays increasingly widespread, has excellent potential for use as persuasive technology. What differentiates it from many other persuasive technology platforms is that it is inherently collective, making group dynamics a powerful factor in any SSW context of persuasion. Based on the psychology of groups, persuasion, and cross-cultural theory, we discuss affiliation, ac...