The effectiveness of interventions for health promotion, protection, and early diagnosis may include the process of persuasion employed. This study aims to evaluate the risk level of developing cancer, considering the pertinent risk factors, and the presence of persuasion and characteristics in communication regarding cancer prevention and early detection. It is an observational study, conducte...

The long history of persuasion research shows how to change explicit, self-reported evaluations through direct appeals. At the same time, research on how to change implicit evaluations has focused almost entirely on techniques of retraining existing evaluations or manipulating contexts. In five studies, we examined whether direct appeals can change implicit evaluations in the same way as they d...

Previous research in the domain of attitude change has described 2 primary dimensions of thinking that impact persuasion processes and outcomes: the extent (amount) of thinking and the direction (valence) of issue-relevant thought. The authors examined the possibility that another, more meta-cognitive aspect of thinking is also important-the degree of confidence people have in their own thought...

This article describes the basic mechanisms underlying persuasion highlighting the role of a recently discovered new process—called self-validation. Unlike previous mechanisms in attitude change that focus on primary or first-order cognition, this new process emphasizes secondary or meta-cognition. The key notion of self-validation is that generating thoughts is not sufficient for them to have ...

The present research proposes a metacognitive framework for understanding resistance to persuasion. It is suggested that when people resist persuasion, they can become more certain of their initial attitudes. Several experiments demonstrated that when participants resisted persuasion, attitude certainty increased, but only when the attack was believed to be strong. For attacks believed to be we...

Social vigilantism (SV) is an enduring individual difference that assesses the tendency of individuals to impress and propagate their "superior" beliefs onto others to correct others' more "ignorant" opinions. After establishing a reliable measure of SV, three studies showed that SV was associated with greater expressions of belief superiority (whether reacting to others holding dissimilar or s...

A speaker wishes to persuade a listener to take a certain action. The conditions under which the request is justified, from the listener’s point of view, depend on the state of the world, which is known only to the speaker. Each state is characterized by a set of statements from which the speaker chooses. A persuasion rule specifies which statements the listener finds persuasive. We study persu...

Two experiments were conducted to examine whether attitudes based on affect or cognition were more susceptible to persuasive appeals that matched versus mismatched the basis of attitudes. Experiment 1 provided evidence for a relative affective/cognitive persuasion matching effect and suggested that this matching effect could not be accounted for by attribute matching rather than affective/cogni...