Service quality has attracted major attention from practitioners and academic researchers over recent decades, due to its significant role in business performance and the maintenance of customer loyalty. Nevertheless, very few studies have linked consumers’ cultural orientations to service quality dimensions, especially in a non-Western context. This paper attempts to fill this gap in the liter...

Considerable resources are expended annually on building business brands, yet the literature is virtually silent on brand loyalty in a business setting. This study examines the relationship between attitudinal loyalty and behavioral loyalty in a business services context, and attempts to identify two key antecedents of loyalty in this context. In particular, little is known about small business...

Customer acquisition and retention are two phases of an e-commerce life cycle. Switching costs and perceived risks affect both, but in different ways. This study examines these two well known, often contradicting variables in an integrated frame work and asks: Can perceived risks complement switching costs to give rises to new customer loyalty strategies for e-commerce enterprises? That is, do ...

Customer Satisfaction Index (CSI) employs a model for measuring and quantifying the satisfaction of customers who have used particular products and services. CSI provides a uniform measure of customer satisfaction that allows for comparison across industries and it illustrates how customer satisfaction is embedded in a system of cause–effect relationships. Despite discussions of nonlinear relat...

Introduction The popularity of the Internet has made shopping on online common (Ming-Tsang Hsieh, 2014) and promoted the rise of several giant online retailers, such as Amazon. When many managers consider how shopping environment changed, the main factors are the low price of product and convenient web searching (Babur, Ali and Wildenbeest, 2012). However, it always has the case that the two fa...

The rapid development of the Internet has facilitated the proliferation of online stores. How businesses can seize this enormous business opportunity and survive intense competition is an important issue. Based on strategic experiential modules (SEMs), including sense, feel, think, act, and relate, this study attempted to explore the type of experience preferred by consumers of lativ, a well-kn...

Purpose – This study discusses and tests the combined role of perceived risk, objective knowledge and certainty as moderators in the satisfaction–loyalty relationship. Design/methodology/approach – The authors use survey data of 387 Vietnamese consumers in a food context. A structural equation modelling (SEM) approach for moderator analysis with latent constructs is used to test the hypotheses....

Despite their efforts to choose the best of all available solutions, maximizers seem to be more inclined than satisficers to regret their choices and to experience post-decisional dissonance. Maximizers may therefore be expected to change their decisions more frequently and hence exhibit lower customer loyalty to providers of products and services compared to satisficers. Findings from the stud...

Reward programs, a promotional tool to develop customer loyalty, offer incentives to consumers on the basis of cumulative purchases of a given product or service from a firm. Reward programs have become increasingly common in many industries. The best-known examples include frequent-flier programs offered by airlines, frequent-guest programs offered by hotels, and frequent-shopper programs offe...

Purpose: To conceptualise, discuss and evaluate an emergent marketing philosophy, “transcendental marketing”, and its application in practice. Design/methodology/approach: A conceptual framework is grounded in the literatures of marketing practice and leadership styles, and refined by reference to two case examples. Findings: There is scope, limited at present but promising in the longer term, ...