The categorisation of gender into femininity and masculinity is purely a social construct. Advertising institution which plays significant role in the promotion notions identities at symbolic level (Gilbert Taylor, 1991). purpose this study to understand manifestation contemporary Indian print advertisements popular Fast Moving Consumer Goods(FMCG). This uses theory visual semiotics for analysi...

Objective: Television, Internet and print media are saturated with advertisements for unhealthy food that use marketing tactics aimed to build long-term brand loyalty and ‘relationships’ with children. While research in this area has largely focused on television, the current study examines children’s responses to relationshipbuilding marketing communications found in popular children’s magazin...

Despite the relatively large number of studies that have examined the use of appeals in advertisements, research on the use of appeals in green advertisements is still underdeveloped and needs to be investigated further, as it is definitely a tool for marketers to create illustrious ads. In this study, content analysis was employed to examine the nature of green advertising appeals and to match...

OBJECTIVE Television, Internet and print media are saturated with advertisements for unhealthy food that use marketing tactics aimed to build long-term brand loyalty and 'relationships' with children. While research in this area has largely focused on television, the current study examines children's responses to relationship-building marketing communications found in popular children's magazin...