نتایج جستجو برای: perceived credibility
تعداد نتایج: 142762 فیلتر نتایج به سال:
Journalists from U.S. daily newspapers responded to a national survey focusing on the credibility of electronic mail use in newsgathering. Factor analysis produced a six dimension solution. The dominant factor was accuracy, but other factors included completeness, sociability, clarity, timeliness, and techno-complexity. Journalists expressed concern for the perceived lack of accuracy and comple...
This present study investigates the moderating effect of celebrity endorsers’ perceived religiosity in relationship between dimensions source credibility theory and consumers’ purchase intention. A self-administered survey was conducted using mock-up stimuli to 505 respondents major universities located Jakarta, Indonesia. Subsequently, exploratory confirmatory factor analysis employed, followe...
CONTEXT The source of health information can have an impact on the manner and frequency of its use. In the arena of vaccine safety, a variety of sources promulgate information from very different perspectives. The spectrum runs from traditional sources such as public health officials and physicians to nontraditional sources, such as celebrities. OBJECTIVE To assess what proportion of parents ...
Marketing research is just beginning to understand customers’ need for authenticity in marketing exchanges. While consumers seek authentic brands and consumption experience, industrial buyers appreciate authentic salespersons. However, marketing literature is silent about perceived salesperson authenticity. This paper’s aim is to make an advance in closing this research gap. Therefore, we conce...
Web-based recommendation systems are becoming increasingly popular. Systems ranging from those like Siteseer that use user’s bookmarks as surrogates for preferences to those that provide content-based and collaborative recommendations are gaining user’s attention. This study proposes a validated instrument to measure such constructs as perceived usefulness, perceived ease of use, perceived cont...
The chapter aims to present an in-depth study of the factors influencing Mobile Internet adoption. The authors analyse the influence of Internet use experience, compatibility, perceived financial risk, credibility and attitude towards Mobile Internet in the M-Internet adoption decision. After identifying the key drivers of M-Internet adoption, the second part of the chapter presents an empirica...
In this study, we examined how manipulations of likeability and knowledge affected mock jurors' perceptions of female and male expert witness credibility (n = 290). Our findings extend the person-perception literature by demonstrating how warmth and competence overlap with existing conceptions of likeability and knowledge in the psycholegal domain. We found that experts high in likeability, kno...
This two-part study examines factors that can influence the perceived credibility of a science Web site. In the first part, respondents answered questions about their perceptions of science sites with the .com and .gov domain. Findings suggest that sites with a .gov domain are perceived to be more credible. Part 2 is an experiment in which respondents read a short science article from a site. P...
The Internet has penetrated China at a rapid rate. However, there exist a wide range of constraining forces, such as governmental control, inadequate infrastructure, economic affordability, cultural perceptions, and language barriers. This paper tests the impact of access to the Internet and other sources of information, perceived credibility of the Internet and conventional media, and cognitiv...
Economic theory predicts a positive relationship between property rights and economic growth. However, few developing countries have experienced better economic performance after improving their protection of property rights. The following manuscript addresses this puzzle by directly assessing where property rights reforms have been effective. I argue that multiple, reinforcing credibility mech...
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