Outdoor advertising has traditionally been considered one of the most important components mass media complex. Having an impact on all layers society, become a kind projection values that society lives by, and reflects its social cultural level. However, redundant use outdoor led to fact in recent years problem lack aesthetics Russian cities very acute. We studied analyzed current situation wit...

Planning ahead has numerous benefits, but many small retailers do not seem to engage regularly in marketing planning. Researchers often document lack of planning expertise. This study attempts to examine whether retailers undertake planning when faced with an uncertain environment. Specifically, our study examines whether small retailers will switch from in-store promotion to outdoor advertisin...

This article is devoted to the linguistic features of English, German and Russian-language social advertising designed prevent spread Covid-2019. To achieve this goal, texts placed on billboards banners (outdoor advertising) were analyzed. As a result comparative analysis, it was found that, in general, slogans three languages are similar. They characterized by brevity, they rarely use puns, tr...