Social movement actors seeking alternatives to the highly industrialized, global food system have been advocating for more sustainable, local food systems. Many of the local food movement strategies and initiatives to counter the conventional practices of the industrial food system have proven successful. Social movement researchers have documented the importance of the roles and services socia...

In social advertising, ads are targeted based on underlying social networks and their content is tailored with information that pertains to the social relationship. This paper explores the effectiveness of social advertising using data from field tests of different ads on Facebook. We find evidence that social advertising is effective, and that this efficacy seems to stem mainly from the abilit...

Organizations are increasingly using social media as an important competitive tool that enables them to actively participate with key stakeholders. Recent studies demonstrate how business-to-consumer (B-C) organizations can benefit by engaging with consumers through social media.2 To date, however, there is little guidance on how business-to-business (B-B) organizations can engage with stakehol...

Today, all for-profit and non-profit organizations use social media platforms as a marketing tool. Social networking sites such Facebook, Twitter Instagram have created new area for to communicate with their target audience, increase brand awareness provide engagement. Measuring success the organization along of tool has become significant issue. This study aims measure effectiveness organizati...

.............................................................................................................................. II Table of contents ................................................................................................................III List of figures and tables.................................................................................................. VII Ackn...