The purpose of this study is to investigate the effect of social influence on college students’ attitude and behavior to play online game by examining the moderating effect of gender. First, a two-stage sampling was proceeded to send out 300 questionnaires, including 211 valid questionnaires and 89 invalid questionnaires. According to the result analysis, social influence significantly influenc...

In this paper we study a variety of novel online algorithm problems inspired by the game Mousehunt. We consider a number of basic models that approximate the game, and we provide solutions to these models using Markov Decision Processes, deterministic online algorithms, and randomized online algorithms. We analyze these solutions’ performance by deriving results on their competitive ratios.

Online gaming has become an activity associated with a highly specific, caricatured, and often negative image. This "stereotype" has permeated the collective consciousness, as online gamers have become common caricatures in popular media. A lack of comprehensive demographic inquiries into the online gaming population has made it difficult to dispute these stereotypical characteristics and led t...

：Online game is a typical E-business indusry. Firstly, the problem is pointed out that the present researches on supply chain contracts designed for tangible traditional products have not considered the characteristic of intangible products such as online game industry. Secondly, the members and operation progress of the supply chain are explored in online game industry. Thirdly, a new supply c...

Communities get formed almost automatically in multiplayer games, but in some games they seem to be stronger and more active than in others. In order to find out why it is so, We study in this paper what kind of game design makes game community formation and maintenance easier in Massively Multiplayer Online Role-Playing Games (MMORPG). Three MMORPGs are used as examples: Ultima Online, Anarchy...

This p ap er investigates the architectu re of Massive Mu ltip layer Online Gam es. The main purpose is to explore the two different architectures that have surfaced, namely client-server and p eer-top eer, and analyze how these relate to each other. So far MMOG d evelop ers have alm ost exclu sively u sed client server architectu res to im p lem ent their gam es, bu t recently a lot of scienti...

L. Luo J. Liu L. Shao W. Lu M. Ye Call centers play an important role in the online game industry, using automatic call navigation, information integration, and human agent communication to provide interactive services to assist customers. The unique nature of the online game experience has led to new requirements for the call center communication model. In this paper, we propose a context-awar...