The present study compares the safety-related content of automobile advertising with government-sponsored crash test evaluations. It examines all major automakers and their respective divisions and observes the claims made regarding specific vehicle models in relation to their individual crash test scores. This comparison facilitates analysis regarding the relationship between automakers’ state...

In this paper we investigate the reputational penalties to managers of firms announcing earnings restatements. More specifically, we examine management turnover and the subsequent employment of displaced managers at firms announcing earnings restatements during 1997 or 1998. In contrast to prior research (Beneish 1999; Agrawal et al. 1999), which does not find increased turnover following GAAP ...

We model a market where the surpluses from seller-buyer matches are heterogeneous but common knowledge. Price setting is synchronous with search: buyers simultaneously make one personalized offer each to the seller of their choice. With impatient players efficient coordination is not possible, and both temporary and permanent mismatch occurs. Nonetheless, for patient players efficient matching ...

Along with the wide use of the Internet, online advertising expense is soaring in the last decade. There are many pricing strategies for online advertisement, including fixed fees, click-through rates, and performance-based commission rates (i.e., referral fees). The trend towards profitability, along with better tracking tools, has resulted in less interest in fixed rates and more interest in ...

As political parties’ and candidates’ e-Campaigning has become increasingly complex and sophisticated, scholars accordingly devise conceptual frameworks to understand and describe this social phenomenon. Yet, there is little scholarly debate concerning the varying conceptualisations of political parties’ or candidates’ utilisation of e-Campaigning. A review of existing eCampaigning conceptualis...

In this paper, we study the video advertising in the context of internet advertising. Video advertising is a rapidly growing industry, but its computational aspects have not yet been investigated. A difference between video advertising and traditional display advertising is that the former requires more time to be viewed. In contrast to a traditional display advertisement, a video advertisement...

Bundling is a very popular sales-promotion tool, in which a critical issue is to decide what products should be sold together in order to improve sales. Traditionally, this decision is based on the order data collected from the points of sale. However, Internet marketing now allows marketers to efficiently collect not only order data but also browsing and shopping-cart data, which provide marke...

Search Engine Advertising has grown strongly in recent years and amounted to about USD 60 billion in 2014. Based on real-world data of online campaigns of 28 companies, we analyse the incident of a hacked campaignaccount. We describe the occurred damage, i.e. (1) follow-up consequences of unauthorized access to the account of the advertiser, and (2) limited availability of short-term online cam...

In last decade, yearly revenue from online advertising has soared from a moderate US$907 million to a whooping US$16.9 billion and the driving force behind this huge leap is found to be search advertising. Forecasts suggest that this trend will continue in coming years through the innovation of new types of search-related advertising. This rapidly burgeoning industry involves complex business m...

Firms that sell via a direct channel and via indirect channels have to decide whether to allow third-party sellers to use the trademarked brand name of the product in their advertising. This question has been particularly controversial for advertising on search engines. In June 2009, Google started allowing any third-party reseller for a product to use a trademark, such as ‘Doubletree,’ in the ...