OBJECTIVE There is increasing evidence that youth exposure to sexual content on television shapes sexual attitudes and behavior in a manner that may influence reproductive health outcomes. To our knowledge, no previous work has empirically examined associations between exposure to television sexual content and adolescent pregnancy. METHODS Data from a national longitudinal survey of teens (12...

To provide public service broadcasting on digital satellite, digital terrestrial and digital cable the BBC has been working in partnership with other UK broadcasters to develop widescreen digital television services ready for launch on DSAT and DTT in 1998 and subsequently on DCABLE. As the BBC is both a National and a regional broadcaster, the complexity and economics of distributing new servi...

This study examines the level and nature of parental guidance regarding television exercised by mass media scholars. It also focuses on the relationship of that guidance to beliefs the scholars hold about the effects of television, to characteristics of their scholarship, and to basic demographic information. Disciplines Broadcast and Video Studies | Communication | Mass Communication Comments ...

this article tries to design and explain a model through which tv programs can result in institutionalization of the twenty- year vision deed (iran 2025). since the influence of television on cognitive, normative and regulative frameworks of the societies has a consolidated theoretical base, this research is looking for the indirect influences of this media on the institutionalization process o...

Excessive alcohol consumption accounted for an estimated 4,700 deaths and 280,000 years of potential life lost among youths aged <21 years each year during 2001-2005. Exposure to alcohol marketing increases the likelihood to varying degrees that youths will initiate drinking and drink at higher levels. By 2003, the alcohol industry voluntarily agreed not to advertise on television programs wher...

OBJECTIVE To examine whether television viewing, computer game playing or book reading during meals predicts meal skipping with the aim of watching television, playing computer games or reading books (media meal skipping). DESIGN A cross-sectional study was conducted using a standardized self-administered questionnaire. Analyses were controlled for age, gender and BMI. SETTING Data were obt...

media (including books, newspapers & journals/magazines) is one of the most important elements in construction & institutionalization of modern identity. this paper will survey the role and importance of newspapers/journals in the national identity construct. for explaining the relations between these two variables, the following issues will be considered: • the construction of modern national ...

^Investigators of news media often contend that the medium directly influences the content. They have focused particularly on television because it has become a major source of news for many North Americans, and many consider it their most reliable news source.' Media comparisons, for the most part, contrast television and newspapers. Radio, although ubiquitous in the background, has received r...

This paper uses an unusually rich sample of liquor brands in the U.S. over the period 1994 to 2004 to test substitutability of advertising media. The liquor industry in the U.S. has experienced a substantial increase in case sales and advertising expenditures since the mid-1990s, raising numerous public policy concerns. Moreover, the mix of advertising media used by liquor brands also changed s...

Today's world has been the world of media. Today can hardly find a place that people are far and separated from the media and media effects. Practices, knowledge, tastes, and many teachings of daily life of every human, somehow directly or indirectly will be affected by what the media has covered. This article attempts to focus on national media audience on one hand and satellite television net...