A multidisciplinary group of specialists was assembled by a medical marketing company (MediMark International) with an unrestricted educational grant from Aventis Pharma. The taskforce members included:

introduction: today the market of medical tourism is growing as one of the competitive and profitable industries in the world. the aim of this study was to determine medical tourist attraction in tehran hospitals. methods: this is a descriptive study which was carried out in 8 hospitals of tehran in 2012. 195 people from the managing boards of these hospitals participated in the study. a questi...

This teaching case illustrates the complexities in online marketing, especially in health care online marketing. It presents the challenges patients face when seeking information for treatments, and how patients may be flooded with information of poor quality, even scams. We examines the role of the search engine giant Baidu. The case discusses Baidu’s revenue generation models, the keywords bi...

Market segmentation is regarded as one of the core elements of marketing , and one that is relevant and important to the pharmaceuticals and medical sector. Yet, within the literature, there are few studies of segmentation evident, and the segmentation of consumer markets for cosmetic medical procedures is an issue yet to be addressed; indeed, this has only become relevant in recent years with ...

The forces that have shaped American medicine include a wide set of interrelated changes, among them the changing research, development, and marketing practices of the pharmaceutical industry. This article compares the research and development (R&D) and marketing strategies of the British group Imperial Chemical Industries (ICI, whose Pharmaceutical Division was spun off and merged with the Swe...

Background The lack of clinical data for orphan drugs and the development of “precision medicines” or advanced therapies have required a new regulatory approach to guarantee a marketing authorization for new and innovative medicines. What is actually changing in the scenario is the way Agencies are managing the regulatory procedures to ensure a rapid access to treatment for patients with unmet ...

BACKGROUND Professional societies use metrics to evaluate medical schools' policies regarding interactions of students and faculty with the pharmaceutical and medical device industries. We compared these metrics and determined which US medical schools' industry interaction policies were associated with student behaviors. METHODS AND FINDINGS Using survey responses from a national sample of 1,...