The goal of the current study is to determine the optimal level of advertising beyond which advertising expenditure will not be justified by revenues. To achieve the goal first different types of media were rated by experts as to the degree of their importance. Then data ware collected by interviewing the managers and reviewing different media resources. The collected data were then analyze...

Media are “[media] means effecting or conveying something such as (1) a surrounding or enveloping substance; or (2) a condition or environment in which something may function or flourish; or (3) mode of artistic expression or communication.” (Merriam-Webster, n.d.) In the case of ambient media, the humans’ natural environment becomes to the “enveloping media” as an environment in which content ...

Experts are prevalent and persuasive in modern media coverage of politics. The perceived competence experts makes them popular sources the media, their statements can some cases move citizens’ policy opinions substantially. However, men generally used far more as than women are. Because this predominance male general biases against women, we theorize that audiences may find to be less competent...

Rizkia Innaya Putri, 037118110, Development of Digital Comic Flipbook-Based Media, Theme 6: My Aspiration, Sub-theme 1: Learning Aspiration and I, 1. media are essential for getting students' attention in teaching learning activities. Therefore, it is necessary to develop media. This research intended a digital comic product based on flipbook I study employed Research (R&D) method, applying...

OBJECTIVES The purpose of this study was to ascertain the influence of media communication on risk behavior related to mad cow disease (MCD). METHODS Mothers of elementary school students in Seoul were recruited as the survey participants of this study. RESULTS Media reports affected risk behavior related to MCD. Also, knowledge and attitude toward MCD affects risk behavior. CONCLUSION Ri...

An exponentially growing amount of music and sound resources are being shared by communities of users on the Internet. Social media content can be found with different levels of structuring, and the contributing users might be experts or non-experts of the domain. Harvesting and structuring this information semantically would be very useful in context-aware Music Information Retrieval (MIR). Un...

For several decades scholars have studied media reporting on scientific issues that involve controversy. Most studies so far have focused on the western world. This article tries to broaden the perspective by considering China and comparing it to a western country. A content analysis of newspaper coverage of vaccination issues in the UK and China shows, first, that the government-supported 'mai...

Objective: To describe the development and validation of an educational hypermedia for undergraduates and nurses about the technique of physical examination in the prenatal period. Methods: A development study, conducted between June and October 2010, following these steps: developing content, production of media, organization of student-tutor space, design, delivery and validation of hypermedi...