Today the use of modern technologies in the daily life for satisfying the needs is unavoidable. Follow the news and searching through the internet has affected organizations to provide platform on the Internet for availability of information for the customers. With the development of e-commerce, online shopping plays an increasingly important role in people’s life. With the use of data mining t...

The number of mathematical models measuring “Word-of-Mouth” influence in marketing has been quite limited so far. The authors propose a new model based on the theory of branching processes that provides a framework for the computation of the effect of specific marketing communication. It also takes into account “spin-off” referrals. This model measures Word-of-Mouth impact on marketing and also...

Researching and understanding customer needs and expectations. Ensuring that the objectives of the organization are linked to customer needs and expectations. Communicating customer needs and expectations throughout the organization. Measuring customer satisfaction and acting on the results. Systematically managing customer relationships. Ensuring a balanced approach between satisfying customer...

Customer satisfaction and measurement issues have vital roles for businesses in providing and maintaining a competitive advantage. It is recognized that the businesses forming components of marketing mix by acknowledging the customers’ expectations, receive customer loyalty and profit in return. Via measuring customer satisfaction, organizations do not only have customer knowledge also have com...

In this paper we propose a method for extracting clusters in a population of customers, where the only information available is the list of products bought by the individual clients. We use association rules having high conndence to construct a hierarchical sequence of clusters. A speciic metric is introduced for measuring the quality of the resulting clusterings. Practical consequences are dis...

Safety and security are important factors for the success of public mass transportation systems. For measuring these factors, new customerand situation-orientated strategies and approaches are required. Within this paper a measurement concept for interlinking customers’ subjective perception regarding safety and security and a real time sensor data network for objective measurement will be pres...

In the paper, we first present some basic foot measurement procedures. We then highlight some advantages and disadvantages of optical foot measuring instruments. We then present results of foot measurements that were carried out on Slovenian footwear customers by the Slovenian footwear manufacturer Alpina. Thereupon, we present Alpina’s development of the first generation of new customer adjust...

considering the increasing awareness and expectations of our customers in today's competitive dynamic market, enterprises must improve their level of understanding and knowledge of their market and take steps toward a deeper identification of customer needs. indeed, such organizations need to improve their sense making capabilities. companies that have high sense making capability can bett...

The rapid proliferation of mobile phones and other mobile devices has created a new channel for marketing. The use of Short Messaging Service to access customers through their handheld devices is gaining popularity, making the mobile phone the ultimate medium for one-to-one marketing. The present research investigates consumer attitudes toward mobile advertising and the relationship between att...