Asia continues to lead e-commerce growth worldwide, with multi-sided platforms like Alibaba.com, 360buy.com and Taobao.com leading the race. Despite their rising prominence, few studies articulate how these multi-sided platforms in Asia service and collaborate with it sides. It is important to learn how platforms encounter and adapt to changing suppliers-platform-customers interactions, to bett...

In this dissertation we model and provide insights to some of the key challenges the world of online marketing currently faces. In the first chapter, we examine the role of information asymmetry introduced by the presence of experts in online marketplaces and how it affects the strategic decisions of different parties in these markets. In the second chapter, we study the attribution problem in ...

With the improvement of China's Internet penetration and a shift in consumption consciousness, user scale and market size of online trading reached a new height, and C2C e-commerce has the most rapid development. As the seller and buyer of online transaction in a state of isolation in time and space, there is serious information asymmetry. So the reputation problems that exist in the online tra...

In an organisational setting, such as an online marketplace, the organisation monitors agent interactions, and enforces norms by means of sanctions. This paper provides an operational semantics for agent interactions within such a setting, distinguishing constitutive norms for monitoring and sanction rules for enforcement of norms. Our contribution emphasizes a more detailed exploration of the ...

This paper examines the effect of the freemium strategy on Google Play, an online marketplace for Android mobile apps. By analyzing a large panel dataset consisting of 1,597 ranked mobile apps, we found that the freemium strategy is positively associated with increased sales volume and revenue of the paid apps. Higher sales rank and review rating of the free version of a mobile app both lead to...

A B2B e-marketplace is emergent with product representation requirements in continuous changes. To capture the emergence, this paper proposes a novel collaborative product representation approach that collaboratively generates new product representations in real-time both at the sides of sellers/buyers and e-marketplace providers. The approach employs a well-defined product representation const...

A seller in an online marketplace with an effective reputation mechanism should expect that dishonest behavior results in higher payments now, while honest behavior results in higher reputation—and thus higher payments—in the future. We study the Window Aggregation Mechanism, a widely used class of mechanisms that shows the average value of the seller’s ratings within some fixed window of past ...