Data mining is a powerful tool for firms to extract knowledge from their customers’ transaction data. One of the useful applications of data mining is segmentation. Segmentation is an effective tool for managers to make right marketing strategies for right customer segments. In this study we have segmented retailers of a hygienic manufacture. Nowadays all manufactures do understand that for st...

In the recent years, the creation of the customer involvement with a brand has been considered as one of the strategic requirements of companies, and the creation and maintenance of emotional communication with a brand has provided a basis for deep communication between the customer, brand, and long-term profitability. The purpose of this study is to examine emotional links with brands, to prov...

Web spammers used Search Engine Optimization (SEO) techniques to increase search-ranking of web sites. In this paper we have study the essentials SEO techniques, such as; directory submission, keyword generation and link exchanges. The impact of SEO techniques can be applied as marketing technique and to get top listing in major search engines like Google, Yahoo, and MSN. Our study focuses on t...

The purpose of this article is to increase awareness about and stimulate interest in using focus group interviews, a qualitative research technique, to advance the state-of-the-art of education and learning about health. After a brief discussion of small group process in health education, features of focus group interviews are presented, and a theoretical framework for planning a focus group st...

Human centricity refers to the active involvement in the overall product lifecycle of different human actors including end-users, stakeholders and providers. Persona is one of the different tools that exist for human centricity. While marketing is the original domain in which persona was introduced, this technique has also widely used UCD design. In these two perceptions, Persona has demonstrat...

The rapid growth of Internet in the past decade has speedily expanded the number of Web domains to over 43 million worldwide. To personalize e-customers relationship becomes important to maintain business on-line. Establishing an effective customer relationship management scheme using web mining technique seems to be the only way out. It is difficult to represent the difference and effectivenes...

The segmentation of clients in a specific market is very useful to identify different groups of them that let develop specific marketing policies to better suit the demand and to get a higher market share. This item is specially relevant when a new product or service is launched, in order to focus strategies on most relevant clients, reducing costing and increasing the impact of marketing actio...

A common problem for marketing strategists is how to appropriately segment the market and select segment-specific marketing strategies. This paper presents a novel approach which integrates Fuzzy Delphi method, self-organizing maps (SOM) and a visualization technique to cluster customers according to their various characteristic variables and visualize segments by producing colorful market maps...

This study analyzes the purchase patterns of MPEG Audio Layer-3 Players (MP3) customers in Korea. Factor analysis, clustering, and association rules are used to find the purchase patterns of segmented groups. From our analysis, 7 major factors were identified: technique, business, stylishness, rationale, late adaptor, pragmatic propensity, and music. Based on these factors and demographic data,...