While there is a growing stream of research examining online sponsored search advertising, an important area that has not yet received enough attention is the interplay between pay-per-performance advertising and the quality of the firms who choose to invest in it. Our objective in this work is to explore how the shift from pay-for-exposure to pay-for-performance advertising affects the ability...

normal 0 false false false en-us x-none ar-sa microsoftinternetexplorer4 introduction: today the issue of quality improvement in health care organizations has become more important than before, but the effectiveness of various quality management models remains questionable. the purpose of the present study was to evaluate the performance of the total quality management model (iso 9001: 2000) im...

Due to the increasing service component of information technology, service quality measurement has become increasingly important for IS practitioners as they attempt to increase service quality to customers. The measurement of service quality in IS evolved from the research done in the marketing literature. The SERVQUAL instrument has evolved to become the most commonly used measurement instrum...

Sponsored search mechanisms, where advertisers bid for better placement in the listing of search results on search services such as Yahoo! and Google integrate the benefits of online search with advertising, and have emerged as the dominant revenue model for online search engines. Interestingly, Yahoo! and Google employ different mechanisms to determine the placement of bidders’ advertisements....

This study explores how the adoption of an internal marketing (IM) program in a retail banking setting enhances some positive employee behaviours that promote customer perceived service quality. A multilevel research design is adopted which draws evidence from branch managers, employees and customers in order to investigate whether branch manager’s adoption of an Internal Marketing philosophy a...

Modern business strategies are focused on customer satisfaction and especially on one-to-one marketing. Customer preferences and needs are inferred by analyzing information on their behaviour and attitudes. This information can be collected, stored, and analyzed by implementing data warehouse and CRM functionalities. However, companies also need market information about their competitors. A sol...

this study aims to investigate the effect of information technology on quality performance. the research model has been proposed based on relationships among research variables and previous studies on information technology. population was all of department’s managers and personnel of marketing and sale, manufacturing and quality control in iran khodro and saipa companies. to collect data, a fi...