Virtual Environments (VEs) are currently being used in an increasingly wide range of areas such as simulations (Snowdon, Churchill, & Munro, 2001), games (Torres, 2008), business (Lanier & Biocca, 1992) and decision making (Lurie & Mason, 2007). One of the most popular commercialized shared virtual environment systems is SecondLife (Linden Lab, 2003). SecondLife is an Internet-based virtual wor...

This study proposes a frontline learning process by which organizations capture new knowledge generated by frontline employees in addressing productivity-quality tradeoffs during customer interactions and transform it into updated knowledge for frontline use. Updated knowledge, in turn, is posited to influence customer satisfaction and financial outcomes (i.e., revenue, efficiency). Empirical t...

This paper endorses demand chain management as a new business model aimed at creating value in today’s marketplace, and combining the strengths of marketing and supply chain competencies. Demand chain design is based on a thorough market understanding and has to be managed in such a way as to effectively meet differing customer needs. Based on a literature review as well as the findings from a ...

This paper is part of a special issue on "Emergent and Co-evolutionary Processes in Marketing" edited by James Wiley. Jacob Goldenberg is Senior Lecturer of Marketing, School of Business Administration, the Hebrew University of Jerusalem, Jerusalem, Israel 91905. Barak Libai is Lecturer of Marketing, Davidson Faculty of Industrial Engineering and Management, Technion Israel Institute of Technol...

The paper explores the marketing-supply chain management (M-SCM) interface in New Product Development (NPD) processes according to some contextual factors drawn by literature. NPD processes of two divisions of the Italian branch of a multi-national company operating in the electric devices industry have been studied. Different configurations of the MarketingResearch & Development (R&D)-SCM inte...

Content marketing is today's one of the most remarkable approaches in the context of marketing processes of companies. Value of this kind of marketing has improved in time, thanks to the latest developments regarding to computer and communication technologies. Nowadays, especially social media based platforms have a great importance on enabling companies to design multimedia oriented, interacti...

This is the second in a trilogy of papers reporting on a five-year research project into marketing strategy making in medical markets. Following on from the weak marketing strategy observed in the first paper, this work explains the origins of marketing strategy process failure in terms of incongruence with market and organisational culture conditions. It concludes that any generic approach to ...

In this paper we examine classical and fundamental processes of business planning and marketing. As a result we define a five-phase process model for planning and marketing and we examine the relationship of planning and marketing to both the acquisition cycle and the research, development, test, and evaluation cycle. We construct a product life cycle—an abstraction that is a familiar part of m...

a r t i c l e i n f o This article focuses on business marketing to extend the arguments in Hunt (2010) that R-A theory provides the foundations for a general theory of marketing. The article extends the arguments by showing (1) how Alderson's theory of market processes, on which R-A theory draws, clearly accommodates both B2B and B2C marketing, (2) that ISBM's normative, Value Delivery Framewo...

Purpose: The aim of the author is to present methodological approaches used to study the socioeconomic sector of micro, small and medium-sized companies of plans for a experimental testing tool (Marketing self-diagnostic tool) constructed for the diagnosis and self-diagnosis of individual attitudes, knowledge, skills and needs in the field marketing of innovation and innovation in marketing MSM...