Advertising is becoming more and more complex, and there is a strong demand for measurement tools that are capable of keeping up. In tandem with new measurement problems and solutions, new capabilities for evaluating measurement methodologies are needed. Given the complex marketing environment and the multitude of analytical methods available, simulation can be an essential tool for evaluating ...

he growing popularity of online product review forums invites the development of models and metrics that allow firms to harness these new sources of information for decision support. Our work contributes in this direction by proposing a novel family of diffusion models that capture some of the unique aspects of the entertainment industry and testing their performance in the context of very earl...

Blogging is a popular activity with high impact on marketing, shaping public opinions, and informing the world about major events from a grassroots point of view. Influential bloggers are recognized by businesses as significant forces for product promotion or demotion, and by oppressive political regimes as serious threats to their power. This paper studies the problem of identifying influentia...

In this paper we examine classical and fundamental processes of business planning and marketing. As a result we define a five-phase process model for planning and marketing and we examine the relationship of planning and marketing to both the acquisition cycle and the research, development, test, and evaluation cycle. We construct a product life cycle—an abstraction that is a familiar part of m...

One of the factors that separated winning hotels from losers in the recession was the hotels’ management of marketing expenses. By matching a group of 100 winners to 106 losers, based on high or low financial performance during the nadir of the recent recession, the study highlights the effects of marketing expenses as one primary driver of revenue and profit. The study compares the two groups’...

We describe a project on introducing an in-house statistical machine translation system for marketing texts from the automobile industry with the final aim of replacing manual translation with post-editing, based on the translation system. The focus of the paper is the suitability of such texts for SMT; we present experiments in domain adaptation and decompounding that improve the baseline tran...

With the explosive growth of the electronic commerce data, rule nding became a crucial part in marketing. A number of di erent metrics to quantify \interestingness" or \goodness" of rules, including support and con dence [1], have been proposed [3]. We suspect that the most suitable interest metics for di erent data sets are di erent one another. In this context, we nd the optimized interest me...

Critical success factors are popular approaches that can be used as a key metrics to measure the success of companies. In this paper, the authors analyze the current state of e-marketing in Jordanian travel agencies by examining the implantation of critical success factors of e-marketing. The research model analyzes the relationship between critical success factors and online direct marketing. ...

Seat Usage Data Analysis and Its Application for Library Marketing MDL: Metrics Definition Language p. 248 Natural Language Processing and Computational Linguistics A Statistical Global Feature Extraction Method for Optical Font Recognition p. 257 Domain N-Gram Construction and Its Application to Text Editor p. 268 Grounding Two Notions of Uncertainty in Modal Conditional Statements p. 278 Deve...