Information technology (IT) has been asserted to be a source of sustainable competitive advantage. Empirical evidence has shown that IT can improve a company’s performance and competitive position. We examine the factors that are believed to lead to a sustainable competitive advantage due to an IT-enabled strategy, and test these factors empirically. Our findings show that managerial IT skills ...

Due to growing environmental concerns, green marketing has become increasingly important in meeting consumer demand and improving a brand’s image reputation. Green follows the same principles as traditional marketing, but focuses on using eco-friendly materials, production methods, packaging, pricing, distribution channels, promotion. By incorporating into branding strategy, companies can benef...

The purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. As competition becomes more intense among companies and phenomena such as global marketing grow in...

this paper explores the empirical evidence of the nature of intra-metropolitan supply linkages and industrial clustering and searches for the driving forces that enhances the learning processes and innovation capacities hence; contributing to competitive advantage within the tehran metropolitan. the research points to accelerating growth in the automotive sector since the late 1980s and early 1...