نتایج جستجو برای: marketing information system

تعداد نتایج: 3087044  

2007
Haijun Zhao

The prosperity of the Chinese financial market and the development of financial information technology have given rise to a new occupation, “online financial marketing”. However, in our higher education, no special course system for “online financial marketing” has been set up, and our vocational education also lacks a set of scientific vocational qualification standard for “online financial ma...

Journal: :Information Technology and Management 2001
Arno Scharl Judith Gebauer Christian Bauer

Emerging information technologies play an increasingly important role, not only to automate tasks within organizations but also to provide the infrastructure to facilitate communication across organizational boundaries, to implement one-to-one marketing strategies, or to manage business relationships. Web Information Systems (WIS) provide a platform that can help establish and manage customer r...

2010
Mariano Hervás Juan Rodon Marc Planell Xavier Sala

Since its inception as a theme park in 1992, and aiming to adjust to a seasonal adjusted demand, Port Aventura had invested heavily in new shows, rides, hotels, golf courses, a convention centre, and a shopping mall. Yet, such evolution from a theme park to a resort had posed new challenges for the executive team of Port Aventura. In particular, whereas as a resort the commercial activity had f...

Journal: :مدیریت اطلاعات سلامت 0

introduction: information management system is a formal approach to collect the necessary information in its due time for managers to facilitate decision-making, planning and management. medical records system which is closely associated with pieces of information and their true value can play an important role in health care organizations. the main objective of this study is to compare informa...

2007
Stephen W. Litvin Ronald E. Goldsmith Bing Pan Richard M. Baker Steve Litvin

Interpersonal influence and word-of-mouth (WOM) are ranked the most important information source when a consumer is making a purchase decision. This influence may be especially important in the hospitality and tourism industry, whose intangible products are difficult to evaluate prior to their consumption. When WOM becomes digital, the largescale, anonymous, ephemeral nature of the Internet ind...

Journal: :Bulletin of Taras Shevchenko National University of Kyiv Economics 2013

2005
Jan Mendling Michael Rausch Guido Sommer

Internet and e-Commerce have provoked major re-configurations of the tourism value chain. Especially Destination Marketing Organizations (DMO) as marketing and information service providers have to face the threat of disintermediation; and they need to respond with higher level services and products. This paper presents our findings from a knowledge management project with Austrian National Tou...

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