a r t i c l e i n f o Keywords: Market orientation International experience Global marketing strategy Performance High tech products This study considers the role of global marketing strategy and its relation to market orientation, international experience, and performance in the high tech products context. Knowledge of this important domain of global marketing strategy and performance remains ...

With the increasing public awareness of environmental issues, green production has become an important issue for supply chain management. This study proposes analytical model to investigate dual-channel decisions a retailer and competitive supplier; latter suffers from unreliable yield. The retailer’s responsibility is considered as two-echelon in which promotes product their marketplace throug...

Many firms stimulate customers to use the E-channel for services, which provokes various consumer responses to such limits on their freedom of choice. In a study on bank customers, we examine the extent of customer reactance in response to various E-channel migration strategies, the potential of incentive programs in mitigating customer reactance, as well as the moderating role of attitudinal l...

Background. Now one of the necessary capabilities, to succeed in the field of competition is having knowledge and marketing skills in economic institutions. Objectives. The goal of this study was Factors affecting development of marketing capability of collegiate sport. Methods. This study is correlating, and, in view of objective, current research is practical. Populations consist of 5 group...

Air Traffic Flow Management (ATFM) regulations, such as ground holdings, are often cancelled before their initially planned ending time. This early cancellation leads to an unnecessary ground delay and a misuse of airport or airspace resources. In previous publications, the authors have suggested a speed reduction strategy aiming at splitting the assigned ATFM delay between ground delay and air...

Marketing strategy is correlated with the regulations for the corresponding product category. Accordingly, there is a big difference in the marketing strategy of food supplements and over-the-counter medicines. In this paper are presented 2 different marketing strategies of a new small pharmaceutical company in two studies. The findings of studies analysis can be used for developing marketing s...

Pure plays use the Internet as a market entry strategy and brick and clicks use the Internet as an alternate channel of distribution. Several theoretical frameworks are used to explore strategic and performance differences between business models. Results from a sample of 240 firms engaged in Internet-based consumer marketing suggest that brick and clicks are more effective than pure plays at u...

SAS Marketing Automation enables organizations to rapidly create, modify and execute marketing campaigns, getting them quickly out the door in an automated, traceable and repeatable manner. As such, the system running your SAS Marketing Automation can have a significant impact on getting the maximum value of your software investment, so the deployment strategy is a critical consideration. Getti...

In this research work, a wholesaler-retailer-customer supply chain model for a deteriorating item is considered, where the retailer's warehouse in the market place has a limited capacity. The retailer can rent an additional warehouse (rented warehouse) if needed, with a higher rent compared to the existing warehouse (own warehouse). The customers' demand of the item is linearly influenced by th...