Many markets are converging, as communications and logistic networks become more integrated and firms from all parts of the world are expanding operations on a global scale. At the same time, other markets are becoming more diverse, and marketers are increasingly encountering economic and cultural heterogeneity. The authors examine the implications of these trends and the extent to which they n...

Marketing products globally is challenging due to the diverse nature of markets. We use market heterogeneity, unbranded competition, resource and infrastructure availability, and sociopolitical governance as country-market characteristics that distinguish between developed and emerging countries. We investigate their moderating role on the relationship between elements of the marketing mix and ...

high and increasing beef marketing margin leads one to controversy about factors affecting it. this study using the monthly data for the 1998-2005 period to investigate the market power and to estimate how farm and marketing services supplies and retail demand determinants can affect beef marketing margin. the results show that farm, marketing services and retail level prices and thereby ma...

Although fisheries production and seafood trade are global in scope, with billions of dollars in exports, the rebuilding of collapsed fisheries often focus on national fisheries policy and management measures, with little attention to global supply chains and international consumer markets. Even with two moratoria and two decades of policy changes since the Northern Gulf cod fisheries collapsed...

Nowadays, we are witnessing the growth of firms that distribute the production capacity of their products to a wide geographic range to supply the demand of several markets. In this article, the relationships and interactions between cell design and supply chain design are investigated. For this purpose, a novel integrated model is presented for designing dynamic cellular manufacturing systems ...

the iranian poultry sector has experienced many significant structural changes in recent years. such changes may have influenced price dynamics and transmission of shocks through marketing channels especially on retail markets. this paper investigate price transmission, threshold behavior and asymmetric adjustment in poultry sector of ardebil (ar), east azerbaijan (ea) and west azerbaijan (wa) ...

Rural markets offer a great scope for a concentrated marketing effort because of the recent increase in the rural incomes. Such incomes will increase faster because of better production and higher prices for agricultural commodities. Rural marketing is a developing concept, and the marketers have realized the opportunity of growth in the market recently. Any macro level strategy for these marke...