This paper proposes and studies the relationship between individual and group decision-making effectiveness and organizational culture, organizational decision processes, and individual decisionmaking practices. This study has been motivated by the fact that although behavioral aspects and managerial processes are crucial determinants of outcomes in organizational decision environments, they ha...

We present the application of real options analysis (ROA) to a managerial decision-making problem. A case study was developed to illustrate the mathematical steps required to apply ROA. The results of this model show that a net present value analysis, which is most often used in practice, would have led to a sub-optimal decision, as it does not take into account the value of future options and ...

In this paper we conceptualize the impact of information technology on marketing decision-making. We argue that developments in information technology affect the performance of marketing decision-makers through different routes. Advances in information technology enhance the possibilities to collect data and to generate information for supporting marketing decision-making. Potentially, this wil...