Social media marketing (SMM) is a new field that involves the of goods, services, information, and ideas via online networks social media. Drawing on stimulus-organism-response framework, this study aims to examine how social-media-marketing activities (SMMA) affect brand loyalty, trust, revisit intention (returning same place in future) for coffee shops Northern Cyprus. Empirical evidence was ...

The paper introduced new multidimensional perceived value and its impacts. This study aimed to analyze direct/indirect effect of perceived value dimensions (functional and relational value) on attitudinal and behavioral components of loyalty: satisfaction and behavior intentions to use retail bank services. Factor analysis indicated that functional service value, functional service quality, rel...

With today’s trend toward higher store concentration, building strong store brands has become a priority for many retailing companies. This study aims to analyze the differences in store brands’ purchasing likelihood between store brands with a manufacturer identification – a manufacturer signature – and store brands with no information about the manufacturer, as well as the moderating role of ...

By responding to the current emphasis on health and wellness in modern society, the spa industry has experienced a rapid growth in the last two decades. To understand the determinants of revisitation and long-term attitudinal loyalty, this study investigated how visitors perceive the potential value of spa experiences. The purpose of this study was to examine the role of two distinct dimensions...

Results from a nationally representative survey (N = 1, 341) provide evidence that self-reported nonvoting behavior is associated with lower endorsement of moral concerns and values (Study 1). Across three studies, five large samples (total N = 27,038), and two presidential elections, we replicate this pattern and show that the explicit intention not to vote is associated with lower endorsement...

By focusing on online stores, this study investigates the repeat purchase intention of experienced online buyers. Prior research on online behavior continuance models perceived usefulness, trust, satisfaction, and perceived value as the major determinants of continued adoption or loyalty, overlooking the important role of habit. Building on previous work in other disciplines, we define habit in...

Research aims to examined further affect from application design, customer services, fulfillment, responsiveness, compensation, contact, e-service quality, e-WOM, e-recovery on e-loyalty and its impact online repurchase intention. Data analysis method used PLS-SEM through total of 164 respondents Sayurbox application's users. The finding showed nine antecedents, likewise mediating variable, eig...

This paper examines key drivers of consumers’ intention to continue using business-to-consumer e-commerce services. Multiple theoretical perspectives are synthesized to hypothesize a model of continuance behavior, which is then empirically Ž . Ž . tested using a field survey of online brokerage OLB users. Salient results include: 1 consumers’ continuance intention is determined by their satisfa...