This re-inquiry examines the robustness of research showing that rhetorical figures such as rhyme and metaphor can have a positive impact on consumer response to advertising. Prior empirical research explicitly directed subjects to process the ads and generally examined either visual or verbal rhetoric, but not both. We embedded ads containing visual and verbal figures in a 32-page magazine des...

An important factor of argument mining in dialog or multilog data is the framing with which interlocutors put forth their arguments. By using rhetorical devices such as hedging or reference to the Common Ground, speakers relate themselves to their interlocutors, their arguments, and the ongoing discourse. Capitalizing on theoretical linguistic insights into the semantics and pragmatics of disco...


 This study aims at investigating the pragma-rhetorical structure of argumentative discourse in British Parliament. To achieve this aim, Van Eemeren and Houtlosser’s (2002) model strategic maneuvering is utilized.
 Among important conclusions comes up with are: Both figures, i.e. Prime Minister Jeremy Corbyn parliament utilize certain strategies either to defend or support their stan...

The linguistic means of creating a language game in French advertising texts at the phonetic, lexical, word-formation, grammatical levels are investigated. Homophones and paronyms distinguished on phonetic level, stylistic tropes – figures grammatical, contamination word-formation. Cases combinations different some established.

This study examined the effect of two different authentic topic-familiar rhetorical L2 listening tasks (expository and argumentative) differing in reasoning demand on the listening comprehension scores of a number of Iranian EFL advanced learners. Sixty homogeneous advanced learners were recruited based on their performance on an English Language Proficiency test (Fowler & Coe, 1976). Then they...

abul’at?hieh, a distinguished poet and the innovator of the technique of ascetic poetry in abbasid era, was obviously and markedly under the influence of the holy qur’an and made an extensive use of quranic rhetorical devices and figures of speech in his poems. the influence of the qur’an on abul’at?hieh is in all lexical, collocational, musical, rhetorical and thematic areas. however, those fi...

the present paper focused on the sociocultural explanations of rhetorical differences between english and persian and was based on the contrastive genre analysis of applied linguistics research article abstracts in these two languages. the evolutionary nature of research article abstracts was also investigated from 1985 to 2005, in three stages, with a time interval of 10 years. seventy eight r...

The article is devoted to the study of use artistic means visualization, namely visual metaphor and personification in discourse French social advertising. artistic, rhetorical stylistic features advertising are demonstrated on concrete examples messages modern advertising, taken from print Internet sources. In general, rich means. Many figures emphasis or understatement, construction speech we...