due to the importance of “service quality and customerssatisfaction” subject, this study seeks to investigate and prioritize thefactors which are effective on service quality and customers satisfactionusing grey relational analysis (gra) method. in the case of statisticalpopulations with large sizes, none of the other methods can competewith gra from the viewpoint of calculation accuracy. the s...

Knowing what the customer thinks of a particular product/service helps top management to introduce improvements in processes and products, thus gaining competitive advantages. Nowadays, customers freely express their opinions through blog, wiki, forum, social network and other web 2.0 tools. These opinions can be processed by Text Mining techniques in order to derive strategic knowledge. In par...

regarding the highly intensive competition in the market, nowadays using customer-oriented strategies is necessary for retention and attraction of the costumers. nevertheless, using those kinds of strategies depends on understanding customer behavior patterns and classification of customers in accordance with those patterns. the current study aims to determine the strategies for dealing with ne...

This research was conducted on Martabak Hokky SME customers in Tondano city, with the aim of knowing how level influence Customer Bonding to Loyalty, and Satisfaction especially SMEs we studied, addition that, this will also look at joint Loyalty from studied. Quantitative method multiple regression analysis is that choice be used study, by taking a sample 1 10 people. The findings test obtaine...

Objective: This research was conducted with the aim of knowing mediating role trust in green products regarding relationship between product marketing awareness and innovation on purchase intention environmentally friendly products.Methodology: is a quantitative object are informants who already know as recycled fashion products, drinking places, tissues, food containers obtained 300 population...