This paper examines Chinese and British consumers’ evaluations of Chinese, and international brands, and factors affecting their brand choice. The results support recent findings of a decline in Western brands’ preference in China. But, these are attributed to several factors. The findings show country of origin does not affect Chinese brand choice, has a great effect on British choice between ...

This study explored 2 questions: Does the level of trust within a group affect group performance? If so, how does this relationship operate? An experimental method was used to examine 2 roles through which interpersonal trust could affect group performance: a main effect and a moderating effect. The data do not support the main effect that has dominated the literature on interpersonal trust. Th...

Scores on Rotter's Interpersonal Trust Scale and Beck Depression Scale correlated negatively for 40 high school students. Trust scores improved the power of depression scores in predicting suicidal ideation.

Online communities offer attractive opportunities and challenges to advertisers. Using a revised source credibility framework, this study proposes that interpersonal trust and platform credibility are core to consumer search and consumption behaviors that allow advertisers to harvest value from online communities. We postulate that (1) quality Web features, and user instrumental and relational ...

The purpose of the study is to better qualify problem online trust. trust that evaluating whether environments have proper design enable This paper tries this by showing there no unique answer, but only conditional considerations depend on conception assumed and features are included in themselves. In fact, major issue concerning traditional debates surrounding those focus specifc defnitions en...

Based on initial research findings by Williams and Bargh (2008) and Kang, Williams, Clark, Gray and Bargh (2011) on the interaction between interpersonal and physical warmth, theoretical models such as cognitive scaffolding and the importance of evaluations of interpersonal warmth in trust-based decisions, this experiment investigated the effect of temperature priming on 30 pairs of British uni...